Roundel — Measurement Page Wireframe

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Hero Lead with clarity and confidence, not scale. 62% industry skepticism stat opens the subhead to validate the buyer's reality before Roundel offers the answer.

Clear measurement across every touchpoint, so you know what's working, and why.

62% of retail media buyers say measurement standards remain a top challenge. Clients don't just need better reporting, they need confidence in what the numbers mean and how to act on them. Powered by 165M Target guests and verified purchase data across online, in-store, and in-app, Roundel gives advertisers the clarity and confidence to invest more effectively.

Source: IAB State of Data 2025, as cited in Forbes Feb 2025

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"Target Effect"
in-aisle / app in-store

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Client to provide three high-level measurement stats

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Executive video or quote Named Roundel voice addressing the measurement differentiator directly

Create a video or quote that addresses Roundel's measurement differentiator — what makes it transparent, what it tells advertisers that others can't, and how measurement reflects the full Target picture across media and merchandising.

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Three measurement pillars Benefit headline + supporting copy + metric pills + visual per pillar

Incrementality-first measurement

True impact of media

Multiple methodologies — Synthetic Control, Matched Market, and Randomized Controlled Trial — to prove what's actually driving growth, not just what's being attributed. Attribution tells you what happened. Incrementality tells you what you did.

Incremental salesiROASLift

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Closed-loop measurement

See how every channel contributed to the sale

Deterministic linkage between ad exposure and verified Target sales, across every channel and every touchpoint — online, in-store, and everywhere in between. So you know exactly which channels drove the sale and where to invest next.

ROASAttributed salesInfluenced sales

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Guest-based measurement

Know exactly who you're reaching for the first time

Goes beyond short-term sales to show guest behavior, long-term customer value, and new-to-brand growth at the channel level — so you can prove you're building an audience, not just moving product.

New Guest ROASNew Guest Sales% new buyers

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Visuals — ownership by pillar

Pillar 1 — Work with client to provide: test vs. control lift chart from reporting

Pillar 2 — Creative team to create: journey from offsite ad exposure to in-store purchase

Pillar 3 — Work with client to provide: Total ROAS vs. New Guest ROAS side by side from reporting

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Why Target's data is different Earns the capability claims — deterministic first to answer the number one buyer skepticism immediately

Roundel's measurement capabilities are only as powerful as the first-party data behind them. Target's scale, loyalty program, and omnichannel presence make that foundation unusually strong.

Deterministic, not modeled

Sales attribution is based on verified purchase data — not extrapolated from samples or modeled audiences. What you see reflects what actually happened at checkout.

Target Circle loyalty at scale

100M+ Target Circle members. Circle members spend 3× more than non-members. Circle 360 members spend 7×. This depth of engagement makes behavioral signals far richer than anonymous panel data.

Online and in-store unified

With 76% of guests on mobile while shopping in-store, Roundel's measurement bridges the digital-physical divide that most retail media networks can't fully close.

Discovery-native environment

71% of Target guests say digital ads make them aware of brands they might not have known — making acquisition measurement especially meaningful here.

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Questions we hear most Two-column visible Q&A. Sales team and CM to draft answers.

Does Roundel measure in-store sales, not just online?