Roundel — Content Brief

Measurement page wireframe

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Hero Lead with clarity and confidence, not scale
Clear measurement across every touchpoint, so you know what's working, and why.
Clients don't just need better reporting, they need confidence in what the numbers mean and how to act on them. Powered by 165M Target guests and verified purchase data across online, in-store, and in-app. Roundel gives advertisers the clarity and confidence to invest more effectively.
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"Target Effect"
in-aisle / app in-store
76%
browse online while in-store on Target.com and the Target app
50M+
unique visitors shop in our digital aisles each week, and 30M+ do it in-store
7×
more spend from Circle 360 members vs. non-members
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Executive video or quote Named Roundel voice addressing the measurement differentiator directly
Create a video or quote that addresses Roundel's measurement differentiator — what makes it transparent, what it tells advertisers that others can't, and how measurement reflects the full Target picture across media and merchandising.
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Three measurement pillars Benefit headline + supporting copy + metric pills + visual per pillar
Closed-loop measurement
See how every channel contributed to the sale
Deterministic linkage between ad exposure and verified Target sales, across every channel and every touchpoint — online, in-store, and everywhere in between. So you know exactly which channels drove the sale and where to invest next.
ROASSPMAttributed salesInfluenced sales
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Guest-based measurement
Know exactly who you're reaching for the first time
Goes beyond short-term sales to show guest behavior, long-term customer value, and new-to-brand growth at the channel level — so you can prove you're building an audience, not just moving product.
New Guest ROASNew Guest Sales% new buyers
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Incrementality-first measurement
True impact of media
Multiple methodologies — Synthetic Control, Matched Market, and Randomized Controlled Trial — to prove what's actually driving growth, not just what's being attributed. Because proof is more valuable than probability.
Incremental salesiROASLift
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Visuals — ownership by pillar
Pillar 1 — Creative team to create: journey from offsite ad exposure to in-store purchase
Pillar 2 — Work with client to provide: Total ROAS vs. New Guest ROAS side by side from reporting
Pillar 3 — Work with client to provide: test vs. control lift chart from reporting
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Why Target's data is different Earns the capability claims — explains why Roundel can make them when others can't
Roundel's measurement capabilities are only as powerful as the first-party data behind them. Target's scale, loyalty program, and omnichannel presence make that foundation unusually strong.
Target Circle loyalty at scale
Circle members spend 3× more than non-members. Circle 360 members spend 7×. This depth of engagement makes behavioral signals far richer than anonymous panel data.
Deterministic, not modeled
Sales attribution is based on verified purchase data — not extrapolated from samples or modeled audiences. What you see reflects what actually happened at checkout.
Online and in-store unified
With 76% of guests on mobile while shopping in-store, Roundel's measurement bridges the digital-physical divide that most retail media networks can't fully close.
Discovery-native environment
71% of Target guests say digital ads make them aware of brands they might not have known — making acquisition measurement especially meaningful here.
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Performance in practice Photo + outcome headline + brief description + two key stats — one per pillar
Campaign photo
Closed-loop measurement
Pet care brand connected Pinterest exposure to in-store Target sales.
Using multi-channel attribution, the brand identified which cross-channel paths were driving outcomes — and reinvested accordingly.
View case study →
Key results
+280%
lift in click-through rate
+10%
lift in ROAS
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Guest-based measurement
Spin Master drove powerful brand growth with Precision Plus by Roundel.
By combining Target's first-party data with Google PMax, Spin Master reached high-intent shoppers and converted over 40% as new-to-brand guests.
View case study →
Key results
+88%
increase in ROAS
40%+
new-to-brand guests
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Incrementality-first measurement
Johnsonville closed the loop on in-store and digital sales.
Targeting verified loyalists with Display by Roundel, Johnsonville connected modest media spend to measurable in-store and online sales lift.
View case study →
Key results
7.9%
lift in in-store sales
4.4%
lift in online sales
Explore more results →
Pet care brand — add case study to roundel.com/results to link to
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FAQ Sales team and CM to draft top frequently asked questions and answers
Does Roundel measure in-store sales, not just online?
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How does offsite measurement work?
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What's the difference between attributed and influenced sales?
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Can I see new customer acquisition separately from overall ROAS?
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How is incrementality measured?
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Is the data modeled or based on actual purchases?
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How does Roundel's measurement connect media performance to merchandising outcomes?
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Conversion paths + footer
Playbook download — ungated
Download: Measuring What Matters
The Roundel measurement playbook — closed-loop attribution, new guest insights, and incrementality explained.
Download →
Light CTA — links to roundel.com/contact
Ready to get started?
See what Roundel measurement can do for your brand.
Contact a Roundel rep
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